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  • Thomas Panton

Celebrating Our Successful Investment Round

We are pleased to announce we have raised more than £269k from 350+ investors, having just last week closed a crowdfunding campaign on Crowdcube.

We already have more than 4,600 people in our community and 140 sustainable brands signed up to sell on the platform.

A mockup image of a mobile phone and laptop showing the Greenr platform with colourful shapes around it
Mockups of the Greenr platform

CEO Thomas Panton said: “Greenr is all about making sustainable living, living. After working for Greenpeace for the better half of a decade as a speaker and fundraiser, people kept telling me: ‘I want to buy more sustainably but I don’t know where to go.’"

“Greenr was founded with the vision to create a relatable and accessible home for amazing brands making better impact products. Securing this investment and hitting overfunding on our crowdfund was hugely exciting and will enable us to truly kickstart that vision.”

A recent study found that more than a third of UK consumers said they experience 'buyer's remorse' and guilt when they shop on Amazon, due to claims of unfair work practices, unpaid tax and environmental impact. (Sitecore)

Greenr is looking to give shoppers alternatives to platforms like Amazon and fast fashion retailers like Pretty Little Thing.

“Our motto is ‘Bin Bezos, Buy Better’,” says Panton, “but one of the most important things for us is that you don’t have to be perfect. Whether it’s getting rid of plastic in your bathroom or supporting fashion brands that pay workers fair wages, every choice to purchase with purpose counts.”

Greenr has lead investment from University of East Anglia’s Enterprise Fund, the largest university fund, and the Capital Pilot Boost Fund, one of the UK’s most prolific early stage funds.

Greenr’s advisory board includes experienced business leaders. This includes Andrea Gray, Group Retail Director for Anthony Nicholas Group, which owns Frasier Hart. Andrea has also held senior retail roles at Joules, Monsoon and Burton.

Other board members include the founder of award winning ecommerce agency Quickfire Digital Nathan Lomax, and experienced chair, NED and investor Phil McSweeney.

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